To share, to put something in common. They could seem simple concepts but maybe it’s time to linger a little on them. We live in a world where everyone is trying to show others only what they want to see. It happens with our personal relationships and even beyond them. Maybe sharing is more difficult than it seems, and there are some other details that enter the game.
If only existed a way to understand each other, to discuss respecting anyone’s peculiarities… if only existed a system capable of sensitizing us on these topics… if only was possibile to make our souls vibrate in such a way we could understand who we are and what we can share…
Too many ifs, too many doubts. Any minute we deepen in our project the complexity of our efforts becomes clear, as clear as the huge responsibility we have in this. To reach the single, you need to understand the whole, every facet of the whole, the beauty of the singularity.
A day like this one, during summer, me and Fabrizio were studying in our Agency, something we’ll become used to. On one side of the table there were Physic and Chemistry books, on the other a neurophysiology manual on top of a pile of scientific papers. Behind them lies Fabrizio, analyzing Goethe and Kandinskij’s studies about colors and shapes. His expression becomes even more immovable when he’s focused, preventing even the easiest movement in order to avoid distractions.
Ugo and Kappa are mailing walls of text about frequency analysis of the sound. They are doing this since days, adding new sources and new papers that need to be verified. Four people. Four different stories. The common denominator is the enthusiasm of everyone while approaching studies, being them brand new or something we have to read again after university. The perception of proximity pushed us to dream, to study, to create and to innovate. And continued to do so for such an amount of time that we felt – and we still feel – infinite. Especially in a world of digital communications, where everything is consumed instantly.
What we are working on is different. We know this almost instinctively.
Looking back now, I realize that this recall and sense of belonging has always been part of Tootoom. Big ideas, the ones capable of changing the world, have an energy that go beyond their limits. This is how we felt and how we still feel today.
We are creatives. We love to think we are Artists and we knew that after solving the technical issues we had to think about the visuals of Tootoom. Art lives and is fed by the soul of the current era, reflects the culture that created it and is reflected by culture itself. We needed to learn from Art because Art is what Tootoom is representing. Michelangelo thought that the shape was already contained within the marble shell. Einstein believed in the esthetics of maths. Kandinskij wrote hundreds of pages on the topic of the point an its relationship with space.
We always knew esthetic is vital. What we did’t know is how it’s deep-rooted in the nature’s DNA. Every new study underlined this correlation and it didn’t took us long to represent it, theoretically. Of course we still had to prove it but we felt that this was the right way, because it was the natural one.
There are linguistic universals codes in all cultures and they are the same used by nature. We can find them looking at how different cultures interact: in the water, in the matter itself. They belong to us even before our birth. Even if we don’t realize it, we accidentally use them every day. May be we just forgot about them.